• Digital Strategist- New Business

    Location US-FL-Orlando
    Posted Date 4 weeks ago(5/1/2018 2:44 PM)
    Job ID
    Sales/Advertising - Outside Sales
  • Overview

    The Orlando Sentinel is in search of a digital sales strategist to join the team!


    This individual is a new business hunter! In this role, you will develop proposals and presentations to address priorities and preferences of assigned market segments or specific advertising customers. This role develops account specific materials to assist sales representative with the sales process. Conducts analyses to determine the best advertising inventory to include in proposal to maximize revenue. Suggests appropriate program mixes to enhance revenues. Monitors and reports on campaign performance. Researches and provides market intelligence to enhance decision making and competitive advantage.



    • Responsible for building and optimizing innovative and strategic media campaigns with digital sales solutions using our digital products to meet client KPI’s.
    • Evaluate account opportunities to build strategic solutions
    • Develop digital campaigns in order to secure advertiser commitments with customized and comprehensive solutions.
    • Work alongside the sales team to translate business needs into creative proposals and presentations
    • Deliver creative solutions from concept to successful execution; ensuring integration between digital solutions available
    • Work collaboratively across all departments to analyze campaign results and monitor campaigns to ensure effectiveness
    • Utilize digital product reporting to identify trends and opportunities
    • May attend client presentations as a digital consultant to present innovative solutions as needed with the sales team
    • Assist in digital ad operations communications as needed
    • Work with sales to train and build overall digital knowledge within the sales team


    • Bachelor’s degree and/or at least 5-8 years related work experience in advertising/marketing industry.
    • Strong analytical skills, including the ability to dissect raw data to draw conclusions and provide recommendations.
    • Successful relationship-building skills.
    • Excellent analytical, written, oral, communication, written and presentation skills.
    • Self-starter, possess high energy, solid presentation, creative and analytical skills.
    • Ability to multi-task with strong time and project management skills.
    • Strong negotiation skills
    • Exceptional digital acumen; Continue to develop digital skills and competencies

    tronc, Inc. (NASDAQ:TRNC) is a media company rooted in award-winning journalism. Headquartered in Chicago, tronc operates newsrooms in nine markets with titles including the Chicago Tribune, Los Angeles Times, The Baltimore Sun, Orlando Sentinel, South Florida's Sun-Sentinel, Newport News, Virginia’s Daily Press, Allentown, Pennsylvania's The Morning Call, Hartford Courant, and The San Diego Union-Tribune. Our legacy of brands has earned a combined 94 Pulitzer Prizes and is committed to informing, inspiring and engaging local communities.

    Our brands create and distribute content across our media portfolio, offering integrated marketing, media, and business services to consumers and advertisers, including digital solutions and advertising opportunities.

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