• Senior Database Marketing Analyst

    Location US-IL-Chicago
    Posted Date 1 month ago(3/20/2018 7:28 PM)
    Job ID
    2018-48079
  • Overview

    The Senior Database Marketing Analyst designs and executes print and digital subscriber acquisition, and retention marketing campaigns for tronc properties utilizing SAS Customer Intelligence Studio.  The ideal candidate is a motivated team player, high performer with keen data skills, marketing instinct and attention to detail.

    Responsibilities

    • Execution tasks include utilizing the SAS Customer Intelligence Studio tool to develop campaigns that extract specified data from the marketing database. Additional tasks include adding/modifying data sources using SAS Information Map Studio to make the data available for campaigns.
    • Utilize SAS Enterprise Guide to perform quality checks in order to validate campaign selection.   Other tasks include user acceptance testing and adhoc data requests
    • Work in conjunction with the Marketing teams to develop campaign specifications as well as provide input on ways to improve campaign efficiency and profitability.
    • Work closely with the Customer Analytics team to look at performance of campaigns and identify new strategies

    Qualifications

    • 5+ years of applicable experience required
    • Strong knowledge of SAS Customer Intelligence Studio, SAS Information Map Studio or other marketing automation software.
    • Experience with SAS Enterprise Guide preferred
    • SAS programming a plus
    • SQL and relational database knowledge
    • Attention to detail/quality and comfortable working with large data sets
    • Creative, technically strong, excellent verbal and written communication skills
    • Works well in a team environment but be able to work individually with minimal supervision
    • Able to effectively balance multiple tasks while meeting tight deadlines in a fast-paced environment
    • Advanced Microsoft Office skills
    • Knowledge of statistical concepts
    • Knowledge of Direct and Database Marketing concepts

     

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