• Digital Business Development/ Marketing Specialist

    Location US-PA-Allentown
    Posted Date 5 days ago(4/16/2018 11:21 AM)
    Job ID
  • Overview

    Digital Business Development/Marketing Specialist


    The Morning Call Media Group, the Lehigh Valley's leading media company, is seeking a digitally savvy marketing coordinator to join our team.  


    The Interactive marketing specialist will be responsible for supporting business development and advertising programs, sponsorships, e-commerce and other digital products to local, regional and national customers.


    Responsible for developing and executing marketing strategy for themorningcall.com, with emphasis on tracking progress against goals for:

    • New registrations
    • Push alert subscriptions
    • Email newsletter subscriptions
    • Morning Call Store transactions and content licenses (e-commerce channel)
    • MC VIP registrations and engagement (rewards website)
    • Social Media engagement
    • Write and develop print and online ad campaigns to drive site traffic and mobile usage
    • Work with print marketing to coordinate multi-platform strategy
    • Conduct social media outreach via Facebook, Twitter, and other sites
    • Develop contests/tabs
    • Drive/Track results
    • Provide strategic widgets and new technologies
    • Work with news staff to ensure consistent messaging on content
    • Develop contests and promotions to engage users
    • Provide digital marketing consulting to clients in a professional manner
    • Develop micro/mobile websites and tools with complete integration for new initiatives
    • Schedule and track online house ads
    • Serve as project lead for many initiatives
    • Fulfill online requirements for third-party sponsorship agreements


    • 3-5 years of experience in interactive marketing experience, media industry preferred
    • Proficiency in Content Management System, HTML, CSS, and XML
    • Fluency in common software programs:  Photoshop, Dreamweaver, Flash, FTP, ect.
    • Drupal and/or WordPress experience is a plus
    • Knowledge of web analytics to report and analyze site traffic
    • Superior organizational skills and the ability to think through situations and arrive at viable solutions
    • Demonstrated ability to work independently
    • Ability to work in a very fast paced environment
    • Strong writing, web skills required.  Some HTML preferred.


    The Morning Call Media Group is owned by tronc, one of the most respected media companies in the world.


    tronc, Inc. (NASDAQ:TRNC) is a media company rooted in award-winning journalism. Headquartered in Chicago, tronc operates newsrooms in ten markets with titles including the Chicago TribuneLos Angeles TimesNew York Daily NewsThe Baltimore SunOrlando Sentinel, South Florida's Sun-Sentinel, Newport News, Virginia’s Daily Press, Allentown, Pennsylvania's The Morning CallHartford Courant, and The San Diego Union-Tribune. Our legacy of brands has earned a combined 105 Pulitzer Prizes and is committed to informing, inspiring and engaging local communities.


    Our brands create and distribute content across our media portfolio, offering integrated marketing, media, and business services to consumers and advertisers, including digital solutions and advertising opportunities.





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