Digital Sports Director

Location US-PA-Allentown
Posted Date 3 weeks ago(3/5/2018 10:23 AM)
Job ID


Digital Sports Director


The Morning Call in Pennsylvania’s Lehigh Valley is looking for a digitally focused leader for our sports department, engaging our readers with interesting, diverse and relevant content on a daily basis.


The Sports Director is responsible for all digital elements of the sports presentation from story concept to strategies on maximizing audience. This person will also be responsible for general direction of the department from coverage planning to story conception.


  • Develops digital plan for sports section on a daily basis, ensuring that content is timely, compelling, relevant.
  • Makes daily content decisions based on news judgment, knowledge of platforms and insights from audience metrics.
  • Helps sports department understand how audiences consume content across digital platforms.
  • Ensures that sports department meets all digital goals in digital subscriptions, page views, video views, all other metrics as applied.
  • Helps develop story ideas, both short- and long-term, and ensures that those stories are viewed on various digital platforms and social media
  • Works with other areas of the newsroom to develop strategies for maximizing the impact and delivery of content at optimal times and with platform needs in mind.
  • Is a key driver for innovation in digital content and products. 
  • Interacts with readers and is responsive to readers’ feedback.
  • Applies appropriate SEO techniques; maintains appropriate social media presence.


  • Bachelor’s degree in journalism or related field, or equivalent relevant experience, with at least three years’ experience as an editor.
  • Possesses great news sense with a clear understanding of how to seek and build digital audiences
  • Excellent communication skills and initiative; good news judgment.
  • Possesses sophisticated knowledge of digital platforms and social media.
  • Ability to multitask and excel under deadline pressure
  • Must possess and maintain a valid driver’s license.

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