Director, Research & Consumer Insights

US-IL-Chicago
2 weeks ago(1/5/2018 6:05 PM)
Job ID
2018-47743
Category
Marketing

Overview

The Director of Research & Consumer Insights is responsible for developing and executing strategic research initiatives that benefit the tronc portfolio of news brands, generating brand, digital and advertiser marketing insights to fuel key work across the group, includes the Los Angeles Times, Chicago Tribune and New York Daily News.

 

The role will work in close partnership with the VP, Brand and Consumer Marketing to develop a research and insights function that drives action across lines of business, provides executive-level insight into the group’s consumer audiences, and creates opportunities for growth/revenue development. Using consumer research to drive collaboration, the role informs business strategies and works with key stakeholders to address critical business needs.

 

 

KEY RESPONSIBILITIES: 

  • Lead a team of internal researchers and external research partners to fulfill company’s research & insights agenda
  • Create proposals and scope documents for research engagements
  • Manage research outcomes with attention to business value and actionability
  • Lead presentation and socialization of consumer insights across the organization
  • Coordinate efforts to implement insights across the group, through collaboration on development of business strategy, marketing campaigns, and product development
  • Lead the development of research plans that answer key questions across the consumer marketing (subscription sales, path to purchase, consumer segmentation) and advertising sales functions (category thought leadership, product research, audience development)
  • Help refine value proposition and drive productive brand outcomes
  • Act as the primary contact person for research partners and facilitate partner communications and logistics to ensure partners enjoy a positive and mutually beneficial experience working with tronc’s news brands

 

QUALIFICATIONS:

  • BA/BS in marketing, business, communications, journalism or related field, MBA preferred 
  • 7-10+ years in roles developing consumer insights, market research, and/or strategic marketing roles
  • Must possess excellent verbal and written communication skills and a strong strategic mindset
  • Strong analytical skills; able to interpret and present data to provide insightful, tactical recommendations
  • Highly proficient in business software (e.g. MS Word, Excel & PowerPoint) and primary research tools (e.g. Qualtrics)
  • Knowledge of SAS, R or other statistical languages a plus
  • Comfortable with general web analytics (Google Analytics, Omniture/Site Catalyst, etc)
  • Experience in reporting and presenting to senior executives (C-suite level)
  • Project management experience a plus
  • Highly organized and detail-oriented; able to manage multiple projects simultaneously
  • Must be able to travel as required

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