Marketing Manager of Events

Location US-CA-Los Angeles
Posted Date 2 months ago(12/13/2017 9:29 PM)
Job ID
2017-47575

Overview

The Marketing Manager of Events will provide the primary oversight of the marketing strategy and execution for Los Angeles Times Events, serving as the primary Events department point of contact for the Los Angeles Times Marketing department to collaboratively craft successful marketing campaigns, track the effectiveness of marketing methods, report relevant information out to Events leaders during and after each campaign, manage the Events departments trade and paid marketing budget for each project, set up and manage all ticketing for Los Angeles Times events, and serve as primary Events department liaison for our contracted social media specialists to create, and track impact of, social media campaigns.

 

Responsibilities

 

 

    • Complete oversight of the marketing and social media campaign for each Los Angeles Times event.
    • Working collaboratively with the Los Angeles Times Marketing team to develop marketing strategies and go-to-market plans with a cohesive brand vision for Los Angeles Times Events.
    • Creation and submission of initial brief for each project
    • Meeting collaboratively with Los Angeles Times Marketing team to then craft the methods and cadence of the marketing campaign in question, including internal and external marketing vehicles, culminating in the output of a formal media plan.
    • Working cooperatively with Los Angeles Times Marketing team to ensure that the various aspects of the media plan are executed on schedule and with excellence.
    • During each campaign, track the activity generated by each marketing method and provide optimization recommendations to be made during the remainder of that campaign.
    • Set up and manage all ticketing and rsvp platforms for Los Angeles Times events and oversee the ticketing strategy, manage ticketing platform back-end, data analytics, and integration into other systems and platforms within the LA Times to maximize reach, audience development and revenue potential.
    • Serve as primary point of contact within the Events team for the members Los Angeles Times Marketing department, routing all creative materials to key Events department stakeholders for feedback and ensuring timely response by Events team to all marketing requests.
    • Serve as Events department liaison for contracted social media team to ensure successful delivery of requested social media assets, to generally guide and track social media campaigns, and provide post-event reporting.
    • Work cooperatively with Marketing department to craft post-event reports detailing all marketing activity for each project.
    • Oversee and maintain all Events-generated email lists and work collaboratively with Los Angeles Times email marketing specialists to maximize the audience .

Qualifications

  • College degree in a marketing or business related field
  • Minimum 3 years’ experience in marketing or related role
  • Minimum 3 years demonstrated experience in the creation and analysis of major marketing campaigns
  • Minimum 3 years’ experience with database/member/subscriber management
  • Experience within a major media or public relations company preferred
  • Proven team leader with results-oriented focus
  • Excellent analytical, written and oral communication & presentation skills
  • Must be effective at multi-tasking and have exceptional time-management skills
  • Must have a positive, proactive attitude and be driven to optimize results for clients and partners
  • Strong connections with potential external media partners is highly preferred

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