Creative Services Manager

US-NY-New York
1 week ago
Job ID
2017-47004
Category
Digital

Overview

This crucial agency-like account role located in New York  will be responsible for ensuring flawless communications between tronc's central Digital Marketing team and key properties within tronc’s elite portfolio such as New York Daily News, Baltimore Sun, Hartford Courant and more. The ideal candidate has a digital marketing agency background, a strong service orientation, and superb communication and organizational skills.

Responsibilities

 

  • Set up kick-off meetings, review meetings and manage creative approval process
  • Prioritize client requests coming from digital marketing and from local markets
  • Quarterback urgent requests overseeing request for work, gathering team, monitoring and updating on output and placement
  • Present marketing plans and ideas from the acquisition and retention teams to the local markets
  • Communicate local market needs back to the central digital marketing team
  • Facilitate communication around creative approval whether in person or through email
  • Serve as a one-stop-shop for questions from the market, either answering directly or coordinating the provision of an answer, on topics related to digital marketing and operations
  • Convene regular strategy sessions between assigned market and the acquisition and retention teams
  • Ensure shared understanding between central marketers and the local markets of the available budgets and goals and ensure actual spending is meeting targeted levels, and help explain variances
  • Project-manage market-specific campaigns and projects that involve digital marketing resources
  • Keep central marketing aware of relevant happenings in assigned markets, and vice versa
  • Become expert in audience insights and brand guidelines for local markets and inform campaigns
  • Communicate and suggest marketing tests that help optimize assigned properties’ go-to-market propositions and customer funnels
  • Intake of digital creative briefs from marketing and the local markets helping them improve brief writing

Qualifications

 

  • BS/BA in Marketing, Communications, or related field
  • 8 plus years experience at a marketing agency, in a Account Management-like role, especially working with clients who conduct digital marketing
  • Knowledge of digital acquisition and marketing best practices, to fuel productive conversations with client-markets as well as with fellow marketers in our central team
  • Significant problem-solving, communication and organizing skills
  • Product and project management experience with the determination and ability to drive a project from concept to launch through multiple departments

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