We are seeking a savvy Multimedia Sales Executive to join our team at the LA Jolla Light newspaper. The Multimedia Sales Executive will use a consultative sales approach to aggressively increase advertising revenue among our potential and existing clients (focusing on small to medium size businesses selling multiplatform products Print, Digital and Direct Mail for our 10 UT weekly newspapers).
Utilize the Partnership Selling process to grow revenue, to include: Needs assessment, proposal and presentation, closing, and ongoing account development with each advertising client.
Effectively work with internal departments to properly service advertisers’ needs.
Assist customers with design and layout of ads as necessary; advise as to effective use of advertising; develop ideas for spec ads.
Process advertising materials to ensure error-free publication of ads.
Will drive own vehicle on sales calls daily; must be available to attend after-hours community meetings and/or advertiser functions.
La Jolla Light is a division of the San Diego Union Tribune Union Tribune which is part of tronc, Inc, one of the most respected media companies in the world.
tronc, Inc. (NASDAQ: TRNC) is a media company rooted in award-winning journalism. Headquartered in Chicago, tronc operates newsrooms in nine markets with titles including the Chicago Tribune, Los Angeles Times, The Baltimore Sun, Orlando Sentinel, South Florida's Sun-Sentinel, Newport News, Virginia’s Daily Press, Allentown, Pennsylvania's The Morning Call, Hartford Courant, and The San Diego Union-Tribune. Our legacy of brands has earned a combined 94 Pulitzer Prizes and is committed to informing, inspiring and engaging local communities.
Our brands create and distribute content across our media portfolio, offering integrated marketing, media, and business services to consumers and advertisers, including digital solutions and advertising opportunities.